M Ī T A R A
Mītara was the world's first measles chatbot and was designed to fight misinformation during the 2019 measles outbreak. Mītara provides answers to common measles related questions and was custom built to deliver health information to the people of New Zealand and the Pacific Islands. Our team is passionate about using innovative technologies to provide equitable access to accurate health information. Our advertising strategies and our custom designed, social media content ensured Mītara reached those who needed the most help. Unique is our team of registered medical doctors and our ability to integrate clinical knowledge into these digital tools. If Mītara could not answer users' questions they were redirected to one of our registered medical doctors for advice.